Launching in Canada · 2026
Your personal AI stylist. She knows your wardrobe, learns your taste, and makes every appearance decision — daily, for any occasion, in any context.
The problem
Despite full wardrobes, great taste, and every shopping app ever made — most people spend more time deciding what to wear than actually wearing it.
Daily appearance decisions consume meaningful time and cognitive energy that compounds across a year into days of lost time.
Most people wear 20% of their clothes 80% of the time. The rest depreciates in a wardrobe they can barely see, let alone use.
Without visibility into what they own, people repeatedly purchase near-identical items. The problem isn't spending too much — it's spending blind.
Meet Aura
Aura is the AI at the heart of envi'd. She has a name. She learns yours.
She speaks, listens, and looks out for you.
On first open, before any form or upload, Aura introduces herself and asks
what to call you. Then she asks what you'd like to call her. That exchange —
two names, thirty seconds — is the moment the product becomes personal.
Every recommendation, every care tip, every verdict comes from Aura.
Not from a system. From someone who knows you.
Voice first
From onboarding to daily use — everything works by voice. Say your name. Describe your style. Ask for outfit options. Aura hears the nuance, waits for you to finish thinking, and responds like a person.
The care layer
Aura notices things you didn't ask about and mentions them anyway — because that's what someone who genuinely looks out for you does. One tip per day. Always personal. Never robotic.
Weather
"It's going to drop to 4° tonight, Sophie. Take the camel coat — you can always leave it at the door once you're inside."
Fires when temperature drops and no outerwear is planned. References a specific item from your wardrobe by name.
Footwear
"It's going to rain tomorrow morning — I'd swap to the black leather boots. The suede won't thank you."
Fires when rain probability exceeds 60% and suede or canvas shoes are in the planned outfit.
Occasion
"Just so you know — you wore this to the Harbord dinner last week. Might be worth switching it up."
Fires when the same combination is suggested within 10 days of a similar event with overlapping attendees.
The Closet
Not a grid of thumbnails. A luxury spinning wardrobe —
items hanging on an arc with depth, momentum, and weight.
Flick to spin fast. Drag to move slowly. Tap to open.
Rate every piece with the Hot Meter — from ❄️ Cold to 💫 Iconic.
Aura learns what you love and builds it into every recommendation.
The full product
01
Voice Onboarding
Setup is a conversation. Style profile built through natural speech — relationship established before a single item is uploaded.
02
The Closet
A luxury spinning wardrobe carousel. Items hang on an arc with momentum physics and depth perspective. Your private boutique.
03
Daily Planning
7-day outfit generation using your calendar, real weather, style fingerprint, and repeat frequency rules. Available items only.
04
Scenario Chat
"Celeste, I have a keynote for 1,000 people on Friday." Voice or text — 5 wardrobe options, location and weather aware.
05
The Mirror
Take a photo after getting dressed. Aura gives an honest verdict, asks how you feel, suggests specific swaps. Image never stored.
06
The Edit
A guided wardrobe overhaul. Audit, direction, blueprint, archive, shopping roadmap. Five stages. Aura guides every step.
07
Hot Meter
Rate any item Cold to Iconic. Aura learns your true preferences. Favourites featured. Cold items surfaced for overhaul.
08
Find & Fit
Screenshot any outfit. Visual AI finds it, price-matches it, generates a virtual try-on with your photo before you spend a penny.
09
In-Store Advisor
Point camera at any item in a shop. Buy/skip verdict, duplicate check, pairing suggestions from your wardrobe. 10 seconds.
"The best wardrobe
is the one you
already own."
The founding idea · envi'd · 2026
Roadmap
Building in phases. Testing with real users at every step. No feature ships until the previous one is truly working.
Now — Building
Voice-first onboarding. Aura introduced. Wardrobe uploaded and AI-tagged. The Closet spinning carousel. Hot Meter preference intelligence. Wardrobe Insights.
Summer 2026
Weekly outfit planning. Today's Look home screen. Nightly check-in. The Care Layer — weather, footwear, repeat alerts. Voice commands on every screen.
Fall 2026
Personalisation engine — Aura learns taste from every like, skip, and swap. Scenario Chat for any event. The Mirror. Style Moods. Trend matching.
Winter 2026
Find & Fit — screenshot any outfit, visual AI finds it. Virtual try-on with your photo. In-Store Advisor for real-time shopping decisions. The Edit wardrobe overhaul.
2027
Share outfit looks with friends privately. Lend wardrobe items with full status tracking. Shared Closet. Expanding to the US and UK.
Future
Neighbourhood rental marketplace. Idle wardrobe earns. Peer-to-peer with insurance. Hyper-local first, expanding by radius. Platform revenue model.
The origin
It started with a wardrobe full of clothes and one simple question —
what goes with what?
My wife had a full wardrobe, a great eye, and no time to figure out
what went together every morning. She didn't need a shopping app.
She didn't need inspiration. She needed someone to just tell her what to wear.
I built her that. Then I realised every woman I knew had exactly the
same problem — and no app was solving it properly. So I built envi'd.
envi'd is a product of Lumina Horizon Inc. — Canada
Early access
envi'd is launching in Canada in 2026. Join the waitlist to get early access, be part of the beta, and help shape the product before it reaches the world.
No spam. Just early access when we're ready.